The influence of green . . .The G. Loomis factory is located in the small town of Woodland, in the heart of Southwest Washington near the confluence of the Lewis and Columbia rivers. Woodland is a nice place to live and work. With the exception of late August, September and sometimes early October, our temperatures are very mild. We get a lot of rain in the late fall thru late spring and that keeps it pretty green around here. We are basically in a valley created by mountains to the West and the East. The Cascades to our East and the Coast Range to our West create a lot of lift as the storm clouds approach the Northwest and the result is lots of rain and lots of green. Douglas Fir, Hemlock, Alder and Cedar trees abound, along with a good amount of ferns, Devil's Club, Oregon Grape, Salal, and numerous varieties of berries.
Green is a major influence on the region and it's people. It is also a major influence in our approach to color schemes. After all, if you look at almost any fish, they are some shade of green. If you look at our products over the years, it's gone from reds, blues and matte-blacks to more shades of green. The color green will continue to play a major role in our products, our displays and our themes. Not only is it very soothing, representing the color of growth, of nature and conservation, but it's also very pleasing to the senses, having an overall calming effect on people as well as animals. It's going to be a major emphasis in our approach to our factory, the market and our products for many years to come.
It's all about people, performance, and passion . . .When we talk about the success behind G. Loomis, it all starts with people. This company was founded 30 years ago on one man's dream . . . a passion for fishing and the outdoors. Sure . . . we have incredible, high-tech equipment and are always researching new materials, new designs and new components, but the passion of the people is our driving force. As our company has grown, so have the people. They've worked hard to improve their efficiencies and their knowledge. They've been instrumental in every aspect of the success of this company. There's a lot of "hands on" at G.Loomis. Machines don't cut graphite patterns or wrap guides or ferrule blanks . . . factory technicians do. Our customers get world class customer-service from our people, not telephones or computers. New products and new, more dynamic materials are the result of engineers that spend hours researching and testing them so we can make them available to all anglers. It's all about our people and their passion for making the finest, high performance fishing rods on the planet. And another thing... every rod you see with the G.Loomis logo on it, whether it's NRX or GL2, is made right here in our Woodland, Washington factory. Always have been and always will be.
- 15% lighter and up to 15% stronger than GLX
- Incredible accuracy, power and sensitivity
- Super-lightweight components
- Ion-coated REC Recoil guides